A Small Initiative with the Potential to Change Consumer Habits

Over the years, reducing plastic waste has evolved from being solely an environmental concern into a shared goal for businesses, organizations, and communities.

However, changing the everyday habit of using plastic bags remains a challenging journey.

That is why the Reusable Bag Rental Model, implemented by TVA in collaboration with GO! Hue, represents a meaningful pilot initiative aimed at encouraging people to gradually adopt more sustainable consumption habits while shopping.

BGroup is proud to have had the opportunity to support the program throughout its more than one-month implementation at GO! Hue supermarket.

How Can a Green Initiative Truly Gain Community Acceptance?

Unlike short-term communication campaigns, a reusable bag rental model requires direct engagement with customers at the point of purchase to gradually encourage changes in everyday consumption habits.

This means the challenge lies not only in operating the model, but also in helping customers understand it, access it easily, and feel encouraged to choose reusable bags over single-use plastic bags.

The key challenges were to:
– Make the model convenient and accessible for customers
– Create approachable communication that encourages positive participation
– Expand awareness of the program and spread its message throughout the community
– Help customers recognize the practical value of changing their consumption habits

BGroup: Spreading Sustainable Living Through Small Actions

For this project, BGroup was responsible for multiple aspects of the program, including model operations, communication material design and printing, PG and mascot staffing, as well as photography and videography throughout the campaign.

The BGroup team also worked directly with GO! Hue staff to guide customers in accessing and using the reusable bags in a convenient, simple, and approachable way.

Beyond operational support, BGroup aimed to use visual content, communication activities, and direct engagement throughout the program to help spread the spirit of sustainable living within the local community.

The Most Meaningful Outcome Goes Beyond Successfully Running the Model

After more than a month of implementation, the model received positive attention and enthusiastic participation from many customers shopping at GO! Hue.

For BGroup, the most memorable part was not simply successfully executing and communicating the program, but having the opportunity to contribute to a meaningful and sustainable community initiative.

We believe that positive environmental change always begins with small actions—such as choosing to use a reusable bag every time we shop.