Over the past several years, “green tourism” has evolved beyond being a new concept. However, turning messages about plastic reduction and environmental protection into real action within tourism communities remains a significant challenge.

As part of the “Hue – Plastic Reduction City in Central Vietnam” Project, implemented by WWF-Vietnam, the goal went beyond organizing a one-off communication event. It aimed to create meaningful changes in awareness and actions among community-based tourism destinations across Hue.

This was also the opportunity for BGroup to join the project in a series of activities introducing plastic-reduction tourism destinations at Thanh Toan Tile-Roofed Bridge, Ngu My Thanh – Con Toc, and Dam Chuon.

The Challenge: How can a community event remain professional while conveying the spirit of “green tourism”?

Unlike conventional commercial programs, the project’s event series carries a strong community focus and a clear commitment to sustainable development. This required the event organizer not only to ensure smooth and professional execution, but also to understand the spirit and key messages the project sought to communicate.
The events were held across multiple local destinations, bringing together government agencies, local residents, community-based tourism operators, travel companies, and media representatives. Each location presented its own unique characteristics in terms of space, operations, and audience.
The key challenge was to ensure that:
– The programs were professionally executed while preserving a sense of local identity and authenticity.
– Setup, printing, and visual production were implemented consistently within a short timeframe.
– Communication images and videos accurately reflected the spirit of “green tourism – plastic reduction – sustainable development.”
– All activities were operated smoothly, on schedule, while ensuring a positive experience for attendees.

BGroup and the Journey of Delivering the Event Series

From the very first working sessions, BGroup recognized that its role went beyond that of an event organizer. It was also an opportunity to contribute to spreading positive values throughout Hue’s tourism community.
The BGroup team was directly involved in event coordination and operations, program setup, printing and production, filming, photography, and the documentation of communication materials throughout the event series.
At each destination, including Thanh Toan Tile-Roofed Bridge, Ngu My Thanh – Con Toc, and Dam Chuon, the team had to flexibly adapt its implementation plans to the actual conditions of each location while maintaining consistency in visual identity and overall event quality.
Beyond simply focusing on the “organization” of the events, BGroup also placed emphasis on telling the project’s story through images, videos, and authentic moments from local communities – where tourism businesses were beginning to commit to changing their everyday plastic-use practices.

The Value Goes Beyond a Successful Event

Following the series of activities, the programs received positive engagement from the community, travel companies, tourism establishments, and local residents. Many plastic-reduction community tourism models gained wider visibility through the program’s visual content and communication channels.

BGroup – Creating Events with Lasting Value

Through this event series in collaboration with the “Hue – Plastic Reduction City in Central Vietnam” Project, Bravo Group continues to demonstrate its capabilities in professional event organization, communications, and visual production in Hue.

We believe that a successful event is measured not only by its stage setup or the number of attendees, but also by the lasting value it creates and the positive impact it brings to the community long after the event has come to an end.