Hotel Pre-Opening Checklist for Hue and Da Nang

The pre-opening phase decides much of a hotel’s first-year performance. A beautiful boutique hotel without procedures, prices or a trained team can take months to catch up. Here is the pre-opening checklist BGroup Hospitality uses with owners in Hue and Da Nang.

A guest room at Cao Boutique Hotel, Hue – a project BGroup supported from pre-opening.

6–12 months before opening: strategy and concept

Positioning: target guests, rate level and local competitors.
Operating concept: service style, food and beverage, and the signature guest experience.
Pre-opening budget: hiring, training, systems, marketing and operating supplies.
Brand: name, logo, identity, photography and copy.

Every boutique hotel needs a clear concept before it starts selling rooms.

3–6 months before opening: systems and sales channels

PMS and channel manager: selection, setup, room types and rates.
OTA accounts: Booking.com, Agoda, Expedia and Traveloka – photos, descriptions, policies.
Website and direct booking: an SEO-ready hotel website with a booking engine.
Google Business Profile: the same name, address and phone number everywhere.
Pricing strategy: rates by season, day of week and local events in Hue and Da Nang.

1–3 months before opening: people and procedures

Hiring: front office, housekeeping, F&B and maintenance, following the organisation chart.
Standard operating procedures: check-in, check-out, room cleaning, complaints and safety.
Training: service skills, the PMS, languages and the brand’s service culture.
Suppliers: linen, amenities, laundry and food.

Guest experience depends on procedures and a team prepared well before opening day.

2–4 weeks before opening: test runs

Soft opening: invited or discounted guests to test operations.
Room-by-room checks: equipment, hot water, wifi, key cards and amenities.
Launch: switch on OTAs, run Facebook ads and an opening offer.

In practice: Cao Boutique Hotel

At Cao Boutique Hotel, a 24-room Indochine-inspired hotel in Hue, BGroup joined during pre-opening as hotel management, strategy and marketing partner – from building procedures to shaping the brand experience.

Cao Boutique Hotel: 24 Indochine-style rooms in Hue.

Frequently asked questions

When should we bring in a pre-opening consultant?

As early as possible – ideally 6–12 months before opening, while the concept and budget can still change.

Can we hire for pre-opening only?

Yes. Many owners take a pre-opening package, then run the hotel themselves or continue with long-term hotel management.

Talk to BGroup

Opening a hotel in Hue or Da Nang? Contact BGroup or call +84 972 502 119 to discuss pre-opening support.