CORE BRAND IDENTITY: LOGO, SLOGAN, COLOR SYSTEM, FONTS,…

A logo is an important element in promoting a business and helping customers recognize its brand. Logo design requires continuous creativity and differentiation to make a brand stand out and be easily distinguished from others.

Why Is Logo Design Important?

Logo design is extremely important; however, many small businesses tend to overlook it and do not pay enough attention to their logo. The main purpose of designing a logo is to help customers remember your company more easily and quickly.

A well-designed logo helps build trust and brand loyalty. When customers remember your logo, they are more likely to choose your company’s products or services.

This can help the company increase revenue and profitability. Moreover, a professional logo reflects the vision and strength of a business, helping the brand compete more effectively with other businesses.

Things to Consider When Designing a Logo

Logo dimensions are extremely important and depend on the platform where the logo will be uploaded. Different websites may have different size requirements.

Therefore, designers need to carefully research these requirements to avoid distortion or incorrect logo proportions. Below are some commonly used dimensions for reference.

Logo Sizes for Facebook

Profile picture (for personal and business pages): 180 x 180 pixels
Cover photo: 820 x 312 pixels
Shared link image: 1200 x 628 pixels

Logo Sizes for Instagram

Profile picture: 110 x 110 pixels
Thumbnail: 161 x 161 pixels
Square image post: 1080 x 1080 pixels
Landscape image post: 1080 x 566 pixels
Portrait image post: 1080 x 1350 pixels
Story: 1080 x 1920 pixels

Logo Sizes for YouTube

Profile picture: 800 x 800 pixels
Thumbnail: 1280 x 720 pixels
YouTube channel cover photo: 2560 x 1440 pixels

Logo Sizes for Printing and Merchandise

Envelope sizes: Standard small envelope: 12cm x 22cm; A5 document envelope: two common sizes, large A5: 18cm x 24cm and standard: 16 x 23cm (commonly used for A5 documents)
A4 document envelope: 25 x 34cm (commonly used for A4 documents and materials)
Business card printing size: 5.5cm x 9cm (some companies prefer slightly smaller sizes such as 5.2 x 9cm or 5.4 x 9cm)

Website Header Sizes

Full banner: 468 x 60 pixels
Horizontal layout: 250 x 150 pixels; 350 x 75 pixels; 400 x 100 pixels
Vertical layout: 160 x 160 pixels

Color

Color is an extremely important element in logo design, helping create a professional appearance and highlight the brand’s core values.

Therefore, colors should be selected appropriately for each industry and aligned with the principles of Yin-Yang and the Five Elements. Minimalist colors that are not overly vibrant can create an attractive visual impression.

According to some statistics, the following industries are associated with these color groups:

– Metal: Government offices, Banking, Finance & Accounting, Technology, Architecture,…

– Wood: Schools & Education, Floristry, Fashion, Tourism, Public Relations,…

– Water: Cleaning Services, Recruitment, Beauty Care, Healthcare & Therapy,…

– Fire: Studios, Restaurants, Cafés, Retail Stores, Sports Companies,…

– Earth: Construction, Restaurants & Hotels, Real Estate, Agriculture-related Companies,…

A professional logo not only attracts consumers but also reflects the stature of a business, helping it strengthen its competitive position in the market.

BGROUP hopes the information above helps you better understand logo design. If you are looking for a professional logo design service in Hue, feel free to contact us!