Not Just a Competition, but a Platform Where Green Ideas Find Their Voice

Among the many programs designed for students, not every competition can create a meaningful connection between education, the community, and environmental sustainability.

“Global Citizens Leading the Way in Plastic Reduction” is one such special journey. Organized by the TVA Project, the competition aims to inspire a greener lifestyle, raise environmental awareness, and encourage students to turn small ideas into real-world actions.

From the very first round, the program received strong support from 85 secondary schools across Hue City, with more than 90 creative ideas submitted.

BGroup is proud to have been part of this journey as the communications and event operations partner, supporting the competition throughout its implementation.

A Long Journey Requires More Than Just “Event Promotion”

Unlike one-day programs, this competition lasted more than two months and involved multiple stages, including the launch, communications, team filming, content amplification, the final round, and the closing and award ceremony.

This meant the project required more than simply executing communication activities. It required a partner capable of maintaining a consistent connection across every stage, keeping the program engaging while preserving its spirit throughout the journey.

The key challenges were:
– Reaching a wide audience of students and the broader community
– Telling each team’s journey in an authentic and inspiring way
– Creating communication content that remained engaging, positive, and appropriate for students
– Delivering a professional closing and award ceremony while preserving the emotional value of the program

BGroup: Telling Green Stories Through Visuals

For this project, BGroup was involved from the early stages of the competition, including communication planning, content production, team filming, visual design, event setup, and the operation of the closing and award ceremony.

In particular, the BGroup team directly produced a recap video featuring the outstanding finalist teams, capturing the creativity, authenticity, and inspiring moments of Hue students throughout their journey toward reducing plastic waste.

More than simply producing visual content, BGroup aimed to ensure that every video and every captured moment could help spread the spirit of sustainable living and inspire positive action within the community.

What Remains After the Competition Goes Beyond the Awards

After more than two months of implementation, the competition came to an end, but the values it created continue to spread throughout schools and the wider community.

For BGroup, the most meaningful outcome was not simply fulfilling our role in communications and event operations, but having the opportunity to contribute to an inspiring educational journey for the next generation.

We believe that meaningful environmental change always begins with small actions—and sometimes, with the green ideas of the students of today.